Cruelty-free · Reviews

Wet n Wild Photo Focus Foundation Review

For today’s post, I’m going to be reviewing the Photo Focus Foundation from Wet n Wild!  I picked up this foundation a few months ago in the shade Nude Ivory.  I’ve been using it pretty regularly for the past couple months, so I have some thoughts on it!

Description: “Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Ingredients: Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

Price: $7.99 CAD

Size: 30 mL

Is it Cruelty-Free?  (Update:  As of May 22, 2019, Wet n Wild is no longer considered cruelty-free.)

Is it Vegan?  Yes!

Availability: The Wet n Wild Photo Focus Foundation can be found on and on Amazon. It may also be found in various Superstore and Walmart locations across Canada.

Pros: Cruelty-free; Vegan; Affordable; Lightweight; Good coverage (medium to full); Buildable; Lasts all day; Doesn’t settle into lines or pores.

Cons: Spatula applicator allows bacteria into product; Smells like paint, but it’s not detectable once applied.

My Thoughts: I’ve never really been much of a foundation girl. I’ve always chosen BB or CC creams over foundations, and that’s mainly for two reasons — I’ve always found foundation a bit heavy on my skin and, in all honesty, I’ve never been able to find a good cruelty-free foundation that didn’t cost at least $40. That is until I discovered the Photo Focus Foundation from Wet n Wild! Wet n Wild has always been hit or miss for me — mostly being hit — so when I found this foundation a few months ago for $7.99 I decided, for that price, I’m going to test it out. I’ve been using it pretty regularly for the past couple months or so, and I can honestly say that I love it! This foundation comes in a glass container with a twist-on cap and has a spatula applicator — which has its pros and cons.  I always prefer products that either come in a pump container or squeezable container, that way there’s no chance of introducing bacteria.  As far as the product itself goes, I would say this foundation is relatively full-coverage but I find it doesn’t feel heavy on my skin. I like that it’s buildable, so it’s easy to apply as much coverage as I want. I pretty much always just do one layer because I don’t like to apply a lot of product to my face. But this product is definitely buildable without looking cakey. This foundation doesn’t settle into my pores or the area around my nose — which is always a plus — and I find it lasts pretty much all day. By the end of the day, it’s worn off a bit, but it definitely still provides decent coverage. The only negative thing I can say about this foundation is I don’t like the scent of it. It smells a bit like wet paint, but once it’s applied it’s not detectable — so it’s not a big deal. I totally love this foundation! I think it’s definitely going to be a permanent part of my makeup routine. It’s such good quality and the price is amazing! If you haven’t tried this foundation yet — and you love makeup — I highly recommend it!

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