Cruelty-free · Reviews

Wet n Wild MegaProtein Mascara Review

Today I have another cruelty-free product review coming your way! This summer, I got around to trying the MegaProtein Mascara, by Wet n Wild, in the colour Very Black. I’ve been testing it out over the past couple of months and, today, I thought I’d share my thoughts on it with you! I’m sorry to say, though, this review is not going to be a super positive one.

Description: “Think of this mascara as your personal trainer – it always knows what’s best for you and will whip you right into shape. This amazing formula puts your lashes on a diet of soy and wheat proteins, acai oil, and D-Panthenol to help protect and strengthen them while noursihing them so they thrive, like any good trainer.

Ingredients: Water/Eau, C11-12 Isoparaffin, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Triethanolamine, Glyceryl Stearate, Beeswax/Cire d’abeille, Kaolin, Triacontanyl PVP, Palmitic Acid, Stearic Acid, Cetearyl Alcohol, Acacia Senegal Gum, Panthenol, Hydrolyzed Wheat Protein, Lecithin, Propylene Carbonate, Oryza Sativa (Rice) Starch, VP/Polycarbamyl Polyglycol Ester, Hydroxyethylcellulose, Chlorphenesin, Hydrolyzed Soy Protein, Euterpe Oleracea Fruit Oil, Polyquaternium-10, Simethicone, Methylisothiazolinone, Cetrimonium Chloride, Iron Oxides/CI 77499

Price: $2.99 CAD to $3.99 CAD

Size: 0.27 fl. oz. (8mL)

Is it Cruelty-Free?  Yes!

Is it Vegan?  No.

Availability: I got this mascara at Dollarama, but it can also be found on (waterproof), and I’ve seen it at certain Winners locations. It may also be available at certain Walmart or Giant Tiger locations. In addition, ships to Canada, but duties and taxes are the responsibility of the recipient/buyer.

Pros: Cruelty-free; listed on PETA’s Beauty Without Bunnies cruelty-free list; paraben-free; enriched with acai oil; inexpensive; nice brush (medium size); durable wand.

Cons: Not vegan; thin formula; never seems to dry; hard to find.

My Thoughts: I’m not a fan of this mascara at all. This is the first Wet n Wild mascara that I’ve tried, and I was so excited to test it out because it’s cruelty-free, super affordable, and made by an awesome brand. I tried it repeatedly over the last couple of months, but I just could not continue using it. It never seemed to dry on my lashes; it didn’t matter how long it had been on my lashes, if I blinked too hard or coughed/sneezed, it would come off. I remember the first time I tried this mascara a couple of months ago, about 15 to 20 minutes after applying it, I sneezed and the mascara got all over my lower eyelids. A decent mascara should not be coming off that easily, especially after almost 20 minutes. I’ve tried numerous other mascaras that dried within less than a minute, so there’s no reason why this mascara should still be wet after that long. I will say, though, that I love the wand and the brush! The brush is pretty basic — its on the smaller side, but not overly small — so it’s easy to apply the mascara, and the wand is pretty strong, not like the one from e.l.f. that I tried and reviewed earlier this spring. Unfortunately, it doesn’t make up for the quality of the mascara, or lack thereof. I don’t know if I just got a bad tube of this mascara or if it’s the formula, but I won’t be repurchasing it.

I hope this review was helpful for those of you who are perhaps looking to try this mascara or other mascaras from Wet n Wild. It’s too bad it wasn’t a more positive review because I love Wet n Wild, but I just did not like this mascara.

Have you tried the MegaProtein Mascara from Wet n Wild? What are your thoughts?

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