Cruelty-free · Reviews

e.l.f. Mineral Infused Mascara Review

Today I’m back with another review.  Today’s review is going to focus on the Mineral Infused Mascara from e.l.f.  I’ve been trying it out for the past little while, so I thought I’d share my thoughts on it with you!  Here is my review!

Description:  “The top rated Mineral Infused Mascara creates fuller, healthier looking lashes. Enhance lashes for a naturally thicker and more volumized look. The long-wear formula and unique silicone brush create a clump free and defined application for gorgeous lashes all day.

Ingredients:  Aqua (Water), Styrene/acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Stearic Acid, Ozokerite, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Glyceryl Stearate, PEG-100 Stearate, PVP, Triacontanyl PVP, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone

Price:  $3.97 CAD

Size:  0.34 fl. oz. (10mL)

Is it Cruelty-Free?  Yes!

Is it Vegan?  Yes!

Availability:  Available at various drug stores in Canada, at some Walmart locations, on, and  This mascara might also be available at certain Giant Tiger locations.

Pros:  Inexpensive; doesn’t clump; lasts all day; easy to apply.

Cons:  Doesn’t dry quickly; thin formula; weak applicator.

My Thoughts:  When it comes to e.l.f products, some I love and some not so much.  As far as this e.l.f. product goes, I have mixed feelings.  It’s certainly not the worst mascara that I’ve ever used, but it’s definitely not the best.  Right off the bat, I have to say, I find that the wand/applicator is very weak.  When I use this mascara, I have to be careful when inserting the wand into the tube because if I don’t, I feel like it could snap.  When I first applied this mascara, the formula was very thin.  It didn’t really do much to my lashes, so I added another coat.  After two coats, it still was not to my liking, so I added a third coat.  Three coats of this mascara does what one or two coats of some of my favourite mascaras do.  When I apply this mascara, I like that there doesn’t seem to be any clumping; and the wand makes it easy to apply the mascara to my lashes because it’s simple, and it’s not too big or too small (…just the size of Montreal …just kidding!!).  This mascara stays on my lashes pretty well all day, but I find it takes a bit of time for it to completely dry on my lashes.  Overall, this mascara is just okay.  For the price, I would definitely say this is a decent mascara.  I don’t think I’ll repurchase it, though!

Have you tried the Mineral Infused Mascara from e.l.f.  If so, what are your thoughts?

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